^ It's almost as if the world didn't already have enough obnoxiously sepia-drenched attempts at being profoundly emotional smothering it to death.
Call me old-fashioned, but I fail to see the communication and media revolution that websites like Tumblr offer people*. On the face of it, Tumblr provides a somewhat dull homogenised template so that everyone using it has a website that’s essentially structured the same way (a bit like Blogspot SSHHHHH). Yes, you can alter the design a little bit here and there, but ultimately there is very little of your own personal craft injected in to the site. Coupled with the fact that all you really do is repost content that someone else has uploaded before and create a bizarre collage of unoriginal material, it results in each Tumblr being devoid of any real sense of creativity whatsoever. Congratulations – you’ve posted a picture and someone else’s witty comment. Aren’t you clever! Of course not. You’re too lazy to even bother to mimic someone else’s talent, let alone display any of your own.
In the process of doing this, all that Tumblrs usually become is an awful and distorted mirror of their user. In an attempt to reflect a person’s interests and share the things that they find interesting, an individual’s Tumblr becomes a glorified Facebook page – a site where people can continue to perpetuate a very carefully constructed persona of themselves. Not the person they are, but the person they want people to think they are, built up from an absurd mixture of things they didn’t create, but instead foraged for on the internet. I don’t deny that there’s always a degree of posturing in whatever online persona you put forward – I’d be a hypocrite to, considering this complete wreck of a blog – but at least try and do it with some minor semblance of originality and creativity. There’s nothing impressive about assembling an e-scrapbook from the bits and pieces others leave lying about because you think it’s a genuine reflection of you, like some kind of crazed magpie in the midst of an identity crisis.
At least back in the day when everyone had a Geocities website, every website looked different and reeked of personality. Don’t get me wrong, they all looked awful and that ‘personality’ was usually “HEY LOOK AT ALL THESE LOW RES GIFS AND BADLY PLACED TEXT BOXES - DIDN'T I MENTION THE MIDI MUSIC IN THE BACKGROUND?", but at least you actually had to make something.
*Okay, not entirely - I do completely understand the social aspect of reblogging things and how sharing is an ingrained human activity, but pipe down, that’s not the point of this entry. And in spite of this post, I’m also aware that there are a few genuinely interesting Tumblrs out there but SHHH again. I’m here to complain, not to be reasonable.